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| Holiday photo from Agadir,Morocco with Text overlayed for Holiday advert |
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| Original cactus image -filter effects via Photshop - abstract image potential for Holiday advert |
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| FINAL ADVERT |
I have since adjusted the design of my travel logo and have decided to use the same effects with PhotoShop as I used when drafting my idea originally, with an image just from the internet. I have now applied the same technology and minimalistic appearance to create a compelling advert.
I have retained conventions of an advert such as a slogan,address and a dominant brand. In this case 'palm tree travel' which is aimed to reflect fellow real-life independent travel agency, 'Miles Morgan Travel'. I feel the lower case name is more effective than the capital letters, and that it creates an air of class and professionalism, that is likely to attract my fairly affluent readership.
This company are designed to cater for the whole family, in keeping with my target audience however the brand is interesting and different, a like my newspaper brand; 'the Element'.
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| Original Image |
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| Previous Advert |
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