Choices

Holiday photo from Agadir,Morocco with Text overlayed for Holiday advert

Original cactus image -filter effects via Photshop - abstract image potential for Holiday advert

FINAL ADVERT

I have since adjusted the design of my travel logo and have decided to use the same effects with PhotoShop as I used when drafting my idea originally, with an image just from the internet. I have now applied the same technology and minimalistic appearance to create a compelling advert.

I have retained conventions of an advert such as a slogan,address and a dominant brand. In this case 'palm tree travel' which is aimed to reflect fellow real-life independent travel agency, 'Miles Morgan Travel'. I feel the lower case name is more effective than the capital letters, and that it creates an air of class and professionalism, that is likely to attract my fairly affluent readership.

This company are designed to cater for the whole family, in keeping with my target audience however the brand is interesting and different, a like my newspaper brand; 'the Element'. 

Original Image

Previous Advert

Latest Draft

LATEST FRONT COVER

LATEST INSIDE PAGE

Initial Radio Script

click to enlarge - radio script

Plan for auxillary task

click to enlarge - advert plan

I made a 'Chevron Chart' to show my initial ideas on the far left, to then extra details that I thought were important to include in the middle, with a final comment at the end, on something to include or avoid when making my Radio Advert.

I have already briefly looked into Radio adverts before starting my advanced creation of my newspaper itself. I have three different headings which I will use to ensure everything is right when creating my Radio ad. 

Photos for cover ad

Barcelona holiday photo, Palm Tree; potential for Holiday advert

Beachfront, can edit Palm Tree to focus for advert

Cactus with detail

Cactus impacted by sunlight

Newspaper, Radio Ad and Poster

Photos - Use of PhotoShop

Use of gradient tool

Burn tool

Sharpen

Magic airbrush

Draft

Quality

Messy

Unprofessional

Minimalistic

Professional

Realistic

Filter

Plain

Influential

What next?

- Editing photos for cover
- new photo for story on cover - replace 'yob' shot
- radio scripts
- look at language of newspaper, what needs to be in advert?
- auxiliary task research

Photo for advert

Straight

suit

mise-en-scene

Correct age

Angle

Arms clearly folded

reflects ad/story

Smile - taskmaster

Finished shot

White background

Overlaps the line on ears/ads 

Adding to first draft

- Businessman photo
- edit photo of Lewin Nyatanga
- brainstorm advert ideas
- travel agent idea
- finalise articles in narrative structure
- use of filter on PhotoShop

TRAVEL LOGO - ADVERTISING

TRAVEL ADVERT

I created this logo for a travel agents following influence from independent travel agents in the area such as Miles Morgan Travel. I have also contemplated creating a food advert however I believe that my target audience will enjoy this advert and it doesn't seem out of place on my page. 

LATEST COVER

1ST DRAFT

This is the latest and official first draft of my local newspaper and I am pleased with the overall layout and paper as it is at the moment however appreciate there is still plenty of room for improvement. The advertising isn't complete and I still want to add an image to the first 'ear' advert at the top of the page. I want to include a businessman image, somebody with their arms folded in a suit to reflect the advert for jobs. 

The house style is evident in both pages however is dictated on the front cover as even the fonts for the adverts are certain colours, decided by the colour picker tool on InDesign which allows me to find the same colour again and again. 

The dominant purple banner below my masthead acts as plat-form in which my stories and images revolve around it. This allows my masthead and logo, which is another ongoing thing, as I continue to decide what photo to use as my logo and how to edit it. 

It is important that my brand is recognised in all three of my practical pieces however the newspaper needs to portray it arguably more than the others. 

Things I need to focus on now or improve on my front cover include:

- Travel advert 

- businessman image to match advert/plug for inside page

- finalise logo

- re-read/write articles to ensure clarity

- make sure my paper has conventions of local newspaper

My draft for my inside page again shows a great change since my initial planning however now I am satisfied with it and in the direction it is going. I like the use of my house style and how the brand slots nicely around the stories, which is why my audience are reading the newspaper. 

Things to now improve on inside page:

- correct and re-read stories

- perhaps look for better picture to match cover story

- play around with lay-out 

- question an extra advert onto the page? 

Below is a video of myself talking and reviewing the newspapers development from just an idea to how it is at the moment.

Element - New Front Cover

Above is the initial design of my new cover where I dismissed the idea of a second coloured block at the top as I decided it unbalanced the front cover. I also have resized my image for what was only an advert on the ears of my page, resizing it again through the use of technology and InDesign to quickly shift the design to put more emphasis on a Sport focus and section inside my paper. 

Below you can see where I attempted moving my logo which is the image of a piece of inspirational art where the newspaper would be distributed. The logo I felt appeared out of place on the right-hand side and instead the logo, when overlapping the word 'Element' as it does currently, concludes the Element as that brand. It creates a solid brand identity whilst freeing up crucial free space for adverts and for further space to expand stories.

These images represent the latest design of my front cover which following another in-depth look at the new style Evening Post and remembering my target audience I have decided to freshen up my cover, and give it hints of colour and new features that would give it an independent identity and brand. 

I have maintained my slogan and house style but have added to that house style by creating a striking cover revolved around an iconic and somewhat classic style masthead. There are still some gaps in terms of the correct logo, an ongoing process via Photoshop to recreate a similar image to the one already in place. I like the idea of the logo overlapping one or two of the letters from the masthead whilst a main news story inside is also clear through my original photo of my footballer , Lewin Nyatanga, which fits in to the style of a local newspaper. 

This human shot balances a page which is dominated by a main image from my cover story. I also plan to add further photos onto the page, with my travel advert which is already in place. Whilst adding a photo to my 'ears' at the top of the page. 

The coloured box which stretches across the page identifies a house style which will flow through the whole paper, into my inside page as well as posters. The price stands out in a stylish manner whilst the fonts remain classic yet engaging. The headline font still retains the conventions of a regular local newspaper whilst the masthead and other headlines lighten up the page.