Online advances

The newspaper industry industry has slowly declined in recent years as the online factor has entered the market. Newspapers have used technological convergence to include live feeds as well as Facebook and Twitter pages. The online advances have seen the use of faster internet speeds and connections mount pressure on print publications. National newspapers such as the Sun and Daily Mirror somewhat rely on their reader engaging with their website as well as their paper. This sort of decline has led to a rise in price of newspapers which hasn't helped the industry although with companies trying to boost their readership and revenue it's tough.
The i paper is a one-off in that its concept is only 20p per day, an idea that has took off enormously as part of the Independent newspaper. The paper is chic, modern and contains everything I want my paper to be on a national scale. The i paper has listened to audience research and targeted Twitter users, a network that is growing in power and numbers every day.

National red-tops use their website as propaganda in some ways to drum up interest in their newspaper, the Daily Mirror through the online world has built its own football specific website, making the Trinity Mirror appear in control of the football market to a degree.

But on a local scale is this same online addiction continued? I looked at the Bristol Evening Post website to see the regularity of posts, which was often, it wasn't inconsistent. News can be uploaded quickly to the website, a story that might not be in the paper until after it has been broken on their website. Each story is packed with comments and views, again with links to Twitter and Facebook and social networking, suggesting the community feel of a newspaper can reach so far through one medium.