ELEMENT FINAL COVER

- development of travel logo

- clear headline (pt of heady) 

- overlapping images on 'ears' 

- conventional lay-out

- not dissimilar from original draft/rough sketch of plan

- use of colour

- technology - website - twitter link on radio advert - audience

- advertisement of Gastropub Guide links to poster/ sport round-up and property - CLEAR LINK between formats

ELEMENT FINAL INSIDE PAGE

- number of stores - changed - more realistic?

- house style - unique

- CAPITAL letters in intro 

- big images - dominance

- link to questionnaire

- in keeping with conventions - alternate style

- inspiration from new-look Bristol Evening Post

ELEMENT FINAL POSTER

- editing PhotoShop effects 

- house style - colour for sport continuous

- property is black - key words in bold

- FREE - conventional 

- original images

- edit of White Lion - brighter/ more attractive than original 

- simplistic title - effective

- use of logo

- slogan - layout 

Evaluation

What do I need to include?

- Justification of name
- Questionnaires
- Music choice - put Radio song in background of video
- colour scheme
- logo
-audience feedback

- house style evident
- reminder of brand
- technological convergence
- obvious brand
- bold 'Element'
- use of fonts/masthead


- use of InDesign - professional standard
- PhotoShop
- blogger
- GarageBand - Rihanna ref?
- Camera - pixelated

- style of new Evening Post
- i Paper
- initial research link

- narrative structure

FINAL COVER

Element Poster